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Jamie D. Lockard


A marketing executive with Fortune 500 companies, Jamie has led strategy, research, product development, advertising, media relations, and storytelling across retail, digital and traditional marketing channels. Her proven results are a testament that sustainable growth is only possible when all marketing, brand, and operational cylinders are working in concert…there are no “silver bullets.” Jamie has successfully shepherded brands, run businesses and driven marketing that delivered year-over-year sales, profits and brand health improvements at leading consumer brands: Lee Jeans, Jockey, KitchenAid and Hallmark. Rooted in consumer insights, Jamie advances strategic choices through extensive marketing research and understanding of market landscapes, consumer segmentation, marketing effectiveness and brand health. She understands how to transform the ‘what’ to ‘so what’ and ultimately to ‘now what.’

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