Brand strategy | Marketing strategy
Brand architecture | Positioning
Marketing communications
Advertising | Media
Digital marketing | Social media marketing
Product development | Retail merchandising
Consumer research: qualitative + quantitative
Consumer segmentation | Market landscape
New business development
Brand Strategy
Problem solving directed at breaking paradigms, looking at things differently. Taking fresh perspectives on old problems. Providing tangential thinking and unexpected approaches. Honoring (and uncovering) your brand story and meaning.
PROVOCATIVE | REFRESHING | COLORFUL
Marketing Communications
Integrating online, offline, social, direct mail and in-store experiences. Leveraging CRM. Leading creative teams of artists, designers and engineers. Creating “eventness.” Finding ways to make ‘2X’ look like ‘4X’ in budget and impact.
BOLD | RESOURCEFUL | CREATIVE
Consumer Insights
Driving strategy through a consumer insights lens. Understanding how to transform ‘data’ into ‘knowledge’ and ultimately into ‘wisdom’. Leading foundational consumer segmentation, market landscape, product, and advertising research. Developing marketing metrics, brand health tracking, and social media dashboards.
CURIOUS | INSIGHTFUL | COLLABORATIVE
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